ABOUT LORE COACHING

Hi, I’m Coach Amber, and I’m here to share how LORE Coaching came to life

Above all esle, I’ve always been that person—the go-to friend, the natural sounding board, the one people come to when life knocks them down and they need someone to help dust them off and push them back on their feet. My fascination with human behavior, personality typology, and neurological programming has been a lifelong passion. In simple terms? I’ve always been curious about what makes us tick and, more importantly, how we can recondition ourselves to break cycles and step into the most powerful version ourselves.

While I was living abroad in the United States. I dove into multiple leadership and development programs, and that’s when I stumbled upon the world of life coaching—and let me tell you, it hit me like a lightning bolt. I experienced real transformation: powerful, life-changing breakthroughs that shook me to my core. The impact was so profound that I knew this couldn’t just be something I kept to myself. I wanted to help others feel that same shift, that same light-bulb moment where you realize, “I can do this—I can change my life.”

That’s when LORE Coaching was born. I earned my coaching license with a specialization in neuro-linguistic programming (NLP), personal development, behavioral breakthroughs, and action strategies. As an entrepreneur, I knew I had to merge my two great loves: business and people. LORE Coaching became my passion project—and now, it’s my privilege to help individuals achieve self-mastery and uncover that high achieving self they may not have even realized they had with in them.

But let’s get real for a moment. Life has tested me in ways I wouldn’t wish on anyone. I’ve survived two hijackings and an armed home invasion—experiences that forced me to confront how fragile life truly is. When you go through something like that, everything shifts. Suddenly, your time, your dreams, and your relationships become non-negotiable priorities. Life isn’t about waiting for the “right time”—life is now.

That’s why I believe so fiercely in the power of coaching. It doesn’t just change one person—it has a ripple effect. Every individual who heals, grows, and elevates themselves sends that positive energy outward, strengthening relationships, nurturing communities, and creating a meaningful, lasting impact.

At LORE Coaching, my mission is simple: help you step into your best self, chase those dreams, and create a life that feels both fulfilling and unapologetically yours. 

Coach Amber x